Digital transformation – more than a buzzword?
Agile management methods, disruption, industry 4.0, enterprise 4.0, collaboration, fintech, regtech, technological revolution – rarely have there been so many different terms that try to describe the challenges for companies. HACK COMMUNICATIONS supports you with recurring adjustments. Thus you remain in the driver’s seat henceforth.
Digital Corporate Communication
Relevant content for the right target audience at the right time
In a networked world, communication is omnipresent – while at the same time communication sovereignty and prerogative interpretation is decreasing. Classic PR, Corporate Communication and Marketing become an outdated concept along with conventional media formats. How do communication and marketing need to adapt?
With an increasing number of digital platforms and channels, the media landscape is changing rapidly. In addition to this are corporate formats such as websites, online forums, webinars, CEO blogs, digital pressrooms, wikis, e-learning. A shift towards “owned content” and “owned media” also means being closer to the recipient and receiving direct feedback.
What works where, when, how and how well, with which target audience and with which technical means of distribution?
The creation of relevant content for the right target audiences – distributed at the right time, is getting easier with the help of automated processes.
A company’s success will depend on how quickly agile organizations and communication teams will be able to implement digital transformation.
HACK COMMUNICATIONS supports you from planning to success measurement.
- Consulting, analysis, strategy, implementation
- Digitizing corporate communication, optimizing processes
- International press work, online media relations: interviews, dossiers, authored articles, white papers, copywriting, Q&A, talking points, theme placement, press conferences, media analysis and monitoring
- Capital market and financial communication: B2B, regulatory topics (buy-side, sell-side, MiFID II), IPOs, investor relations, M&A, post-merger integration
- Channel Management: digital and offline
- Content Management: planning, content creation, prioritising of relevant content, editing, storytelling, blog, infographic, script, storyboard, songbook, cross-media messages
- Image selection, visual communication
- Corporate and analyst presentations
- Digital publishing, website, newsletter, social media
- e-learning, training videos, audio, video, webcasts
- Corporate publishing: annual report, magazines, investor presentations
- Social collaboration 2.0
- Executive, leadership and internal communications
- Employer branding
- Definition of relevant KPIs, selection of monitoring tools, evaluation and performance measurement
The future is now
Digital change and ceasing hierarchies require new business models, adjusting organizational structures. What kind of impact does this have on corporate communications? The question is, whether in future the added value of communication will be created and steered through media work, PR, marketing, public affairs or rather via IT and the CIO, or through the strategy department and business development? How do you position your communications department to remain successful?
The digitization of business processes often requires a reorientation of existing communication structures. There is a need for a new approach and creative thinking. Merely, a reorganization in form of an editorial newsroom, similar to the concept of the classic journalistic newsroom, creating content for print and digital media, does not meet the digital requirements of an agile organization.
The new dictum is data-driven content creation: A digital content hub bundles relevant content streams centrally. Information is researched from a broad range of internal and external sources and merged into a pool. Thus, the content can be analyzed in detail according to target audiences, channels and timing requirements; automated mechanisms for content distribution can be developed and implemented.
Centralized communications departments that create content and deliver campaigns for different business sections are replaced by flexible teams that organize, create, manage, and distribute content across several platforms.
The new role of a communicator is similar to a network curator: Content targeted to relevant audiences is being reassembled in an increasing number of formats incorporating the entire ecosystem.
HACK COMMUNICATIONS supports your organizational development up to the redefinition of roles and responsibilities.
- Communication-audits and strategies
- Reorganisation of Corporate Communication
- Realignment of teams and role definition
- Control and comprehensive quality management of digitization processes
- Integration and liaison with internal disciplines: HR, branding, community building, sales, marketing, IT, public affairs, business development, issues management, scenario planning
- Facilitating workshops
- Executive positioning
- Business coaching and media training
- Pitch consulting, selecting and steering service providers and agencies
- Channel management
- Content management, implementing a content-hub
- Social collaboration 2.0
- Change communication
- Executive and internal communication
- Performance management, communication controlling, developing relevant KPIs
Customer journey: from customer service to customer experience
Consumer behavior has changed dramatically – as well as the information and buying behavior. The new independent customer still often encounters traditional sales structures; yet data federalism is the grave for every customer journey.
In the digital age, a new ecosystem is a company’s most important capability and competence. How to apply flexible organizational structures and agile principles? Customer experience is the key to success. For marketing communication this means, that you need to communicate in such depth, so data-driven and decisive for the digital process like never before. Every company becomes a software company in its own way. The user data become a communication platform.
Through continuous customer communication a company will be able to offer exactly those products and services desired and required by the customer. A fast adaptation to changes is the key. The handling of knowledge within a company is crucial: finding and sharing knowledge and information. Experts need time to experiment with the latest technology and the latest formats and find out what works for which audience and what will be the best approach for the company. If the added value for the customer comes first, then the circle for a successful customer journey closes.
HACK COMMUNICATIONS supports your sales and marketing communication.
- Dialogue-oriented relationship management
- Stakeholder analysis
- Competitive analysis
- Sales support, PR and digital publishing
- Trade press
- Multi-country campaigning
- Workshop design and client events (B2B)
- Performance management
Day-to-day business and demanding situations especially require a confidential relationship between client and consultant.
Banks, financial services companies, enterprises in the industrial and in the health care sector as well as NPOs trust us.
HACK COMMUNICATIONS provides on request and in accordance with our clients an overview on relevant references. We would be delighted, if you recommend us.